Welcome
This Is The How Can This Be Easy Podcast with Krista Smith.
If you’re a woman over 40, you didn’t grow up learning how to use technology.
You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own.
My name is Krista Smith and you’re in the right place. I’m a former teacher and I made the jump into entrepreneurship in 2009. I’m a web designer and brand strategist. I’m known for my ability to help you get out of your own way and I can take you from overwhelm to ease in minutes.
You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week my guests and I talk tech, business, and life. Listen in as I break down all the things so you too can find the easy way forward.
SUBSCRIBE + LISTEN
Tech Doesn’t Have to Be So Hard—Here’s How to Simplify It
Feeling overwhelmed by technology? You’re not alone. If you’ve ever thought, “I’ll never catch up” or “I’m just not good at tech,” this episode is for you. I’m breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business with confidence—without frustration…
The Only Place to Add Clickable Links on Instagram (and How to Get Around It)
Ever tried adding a link to your Instagram caption, only to realize—Instagram won’t let you? Yep, we’ve all been there. Instagram makes it incredibly frustrating to share links, but don’t worry—I’ve got four simple hacks to work around their rules and send people where you want them to go without paying for ads. In this…
Branding Won’t Pay Your Bills But Here’s What Will
Are you making starting a business harder than it needs to be? If you’ve spent hours in Canva, tweaking your website, or telling yourself you need one more course before you’re ready—this episode is for you. Krista breaks down why so many women over 40 fall into the “Good Girl Trap” of doing everything right—except…