
Welcome
This Is The How Can This Be Easy Podcast with Krista Smith.
If you’re a woman over 40, you didn’t grow up learning how to use technology.
You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own.
My name is Krista Smith and you’re in the right place. I’m a former teacher and I made the jump into entrepreneurship in 2009. I’m a web designer and brand strategist. I’m known for my ability to help you get out of your own way and I can take you from overwhelm to ease in minutes.

You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week my guests and I talk tech, business, and life. Listen in as I break down all the things so you too can find the easy way forward.
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Six Mistakes Women Make When Launching (and How to Avoid Them)
If you’ve ever launched something online—or even thought about it—you know how exciting and intimidating it can be. Whether it’s a new Instagram account, a fresh offer, a digital course, a new income stream, or even a full-on business, launching is a big deal. But here’s the catch: a lot of women unknowingly make mistakes…
From Saved to Sorted: How to Finally Manage Your Screenshots
You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten. But not anymore. I’ve created a simple system to stop the chaos and finally…
Starting (or Restarting) Your Instagram Account: Tips to Grow with Confidence in 2025
In this episode, we’re diving into one of the most common questions I get in my DMs: “How do I get started or restart my Instagram account?” Whether you’ve got a shiny new profile, an account that’s been gathering dust, or you’re staging a comeback, I’ve got you covered with practical tips, mindset shifts, and…