Welcome
This Is The How Can This Be Easy Podcast with Krista Smith.
If you’re a woman over 40, you didn’t grow up learning how to use technology.
You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own.
My name is Krista Smith and you’re in the right place. I’m a former teacher and I made the jump into entrepreneurship in 2009. I’m a web designer and brand strategist. I’m known for my ability to help you get out of your own way and I can take you from overwhelm to ease in minutes.
You’ll come to understand the software, systems, and strategies you need to grow your online business. Each week my guests and I talk tech, business, and life. Listen in as I break down all the things so you too can find the easy way forward.
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From Content Camp to Confidence on Camera: Meet Salma Semaan
In this episode, I talk to Salma Semaan, who owns Mrs. P’s Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. We discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how…
How I Create Content For My Own Business & Not Burn Out
In this episode, I’m answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram. I even share my PERSONAL content…