In this episode of How Can This Be Easy, I sit down with Mary Beth Parker, a powerhouse action coach and member of my membership academy. Mary Beth shares her incredible journey of pivoting from corporate America—where she was let go six times—to creating a business centered around her unique strengths. We dive into her experiences…

Welcome to a new season of the podcast. This season, I’m having conversations with incredible women like Cindy Blakely. In this episode of How Can This Be Easy, I’m thrilled to introduce you to Cindy Blakely, a Chicago-based wardrobe stylist and image consultant who helps women over 50 express confidence and embrace their authentic style. Cindy…

In this episode, I talk to Salma Semaan, who owns Mrs. P’s Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. We discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content creation, and the exciting expansion of how…

In this episode, I’m answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media platforms like Instagram. I even share my PERSONAL content…

Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform.  Tune in today and discover: SHOW NOTES LINKS: Insta-Glam Mini Course Subscribe & Review Are you subscribed to the podcast? If…

Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what’s been going on behind the scenes for the past 18 months. I’m giving you all a VERY candid peek into what’s been going on at Activate Her Awesome HQ and why…

🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products? 👩‍💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she’s making bank all day long 😻. Saying something like: “Just me, waking…

As a female small business owner, it’s important to know if there is funding available to help you grow your business. Unfortunately most funding is controlled by government agencies who aren’t allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she’s recently launched an online community for…

As a small business owner, it’s important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business.  Tune in today and discover: At Activate Her Awesome, I personally believe in the power…

Today’s episode of the How Can This Be Easy Podcast focuses on leveraging the power of client reviews and testimonials to grow your business faster. Social proof is a powerful tool that can help you build trust with potential clients and show them that you’re an expert in your field. It’s a great way to…