Why Email Marketing is Something You Can't Ignore on the How Can This Be Easy Podcast with Krista Smith

Why Email Marketing is Something You Can’t Ignore

By Krista Smith / April 12, 2021

We hear it all the time — you need to be list building! But WHY? Today I’m breaking down what email marketing it, why it’s something you can’t ignore, and how it can help you grow your business even when you’re asleep. .. .. You’ll discover: Why it’s MORE important than your number of followers…

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What to Include in a Client Welcome Kit by Krista Smith at HowCanThisBeEasy.om

What to Include in a Client Welcome Kit

By Krista Smith / April 6, 2021

When a new client hires you, what happens? When I first started my business, I didn’t even have a contract in place. I certainly had no processes in place to welcome new clients.  Do you send dozens of emails back-and-forth trying to figure out scheduling and project timelines? How do you handle payments and manage…

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How and When to Outsource to a Virtual Assistant on the How Can This Be Easy Podcast by Krista Smith

How and When to Outsource to a Virtual Assistant

By Krista Smith / March 30, 2021

Are you struggling to stay on top of the ALL THE THINGS? Are you frustrated your to-do list is so long? Maybe you’re overwhelmed trying to figure out the tech stack you need to execute your next big idea. Today we are talking about how and when to outsource. …….. In today’s episode, you’ll discover: the…

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5 Messages You Need to Boost Your Sales & Grow Your Business by Krista Smith at HowCanThisBeEasy.com

5 Messages You Need to Boost Your Sales & Grow Your Business

By Krista Smith / March 22, 2021

Have you ever struggled with launching something new? Maybe you’ve launched a new service, a business, product, or a course and had disappointing sales? When this happens I’ve found that the disconnect between your new offer and lacklustre sales is more often than not, about one important missing element and not the actual offer itself.…

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How to Deal With Negative Feedback and Not Feel Secretly Crushed on the How Can This Be Easy Podcast with Krista Smith

How to Deal With Negative Feedback and Not Feel Secretly Crushed

By Krista Smith / March 15, 2021

Have you ever worked with a seemingly ideal client and, out of the blue, received TERRIBLE feedback? The kind that feels like a sucker punch, right in the gut? When you run your own business it’s not a case of ‘if’ this ever happens to you, rather it’s a case of ‘when’. Today I want…

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10 Ways Women Over 40 Can Use Social Media to Grow Their Business on the How Can This Be Easy Podcast with Krista Smith

10 Ways Women Over 40 Can Use Social Media to Grow Their Business

By Krista Smith / March 9, 2021

If you’re using social media for business, you know it’s more than just a platform for your cutest fur baby antics and funny memes. It’s a powerful tool for building your brand and cultivating an audience online. But to reap the rewards, you don’t just need an audience: you need engagement. AND, engagement only has…

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How to Pivot Your Business (Even in the Pandemic) with Guest Rebecca Bly on the How Can This Be Easy Podcast with Krista Smith

How to Pivot Your Business (Even in the Pandemic) with Guest Rebecca Bly

By Krista Smith / March 2, 2021

This week I’m joined by Rebecca Bly to talk about how she pivoted during the pandemic with her business. Rebecca is one of the incredible women in my group program Her Launch Lab. Listen in and you’ll discover: How she created a new business model How she scaled her business beyond 1:1 The exact tools…

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What's a Target Audience and Why Do I Need One? on the How Can This Be Easy Podcast with Krista Smith

What’s a Target Audience and Why Do I Need One?

By Krista Smith / February 23, 2021

Are you looking for clients or customers? Do you have offers that just aren’t selling? Are you wondering why no one is buying your solutions? I’d be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business. Tune…

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Everything You need to know about protecting your online business with Canadian Lawyer Corinne Boudreau on the How Can This Be Easy Podcast with Krista Smith

Everything You Need To Know About Protecting Your Online Business

By Krista Smith / February 15, 2021

Today, I’m excited to welcome Corinne Boudreau from OnlineLegalEssentials.ca to the podcast to talk about all things legal. Corinne is a Canadian lawyer who is my go to resource for helping you understand how to protect your website and the content that you publish on it. From how to protect your content from being stolen…

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Instagram vs. Reality - A Candid Look at the Truth Behind Running an Online Business on the How Can This Be Easy Podcast by Krista Smith

Instagram vs. Reality: A Candid Look at the Truth Behind Running an Online Business

By Krista Smith / February 9, 2021

I’m pulling back the curtains on my own entrepreneurial journey and giving you a candid peek into the realities of my own business today. I’m also going to share with you some of the VERY common expectations women have about what it looks like to grow a business digitally. Spoiler alert: it might not be…

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