Today’s episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40  face regularly: overthinking and procrastination. These two challenges often prevent you from taking action in your business.  Tune in today and you’ll uncover: Subscribe & Review Are you subscribed to the podcast? If you’re not, I…

Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list.  If you struggle with sending regular emails, I get it. I was once in your…

Today I’m talking with Lindsay Stockall about Facebook and Instagram ads. This is the fourth episode in my series of how you can get more clients from your website. If you haven’t listened to the first 3 episodes in this series – they’re here: Ep. 1 in Series – how to get more clients from…

Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website. If you’re tuning into this episode first, you’ll want to go back and listen to parts 1 and 2 so everything in this episode will make sense.…

This is the second in a series of episodes dedicated to help you understand how your website works to send you more leads. If you want the first episode, please check it out here. If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified…

This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads. We all need more clients. When we spend thousands of dollars creating a website and when it doesn’t send us a consistent series of new inquiries, we can feel really disappointed. The…

If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is the need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual…

Sandra is the owner and founder of Phit-Cetera – a local sustainable lifestyle-wear boutique. Tune in today and discover what she’s learned about marketing her e-commerce boutique. What it was like to open a brick and mortar clothing boutique during the pandemic The surprising a-ha she had after her first year in business What other…

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and…

Last week I published a reel over on Instagram and I couldn’t believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I’ve been holding in my heart for a really long time. You see, I’m entering my 13th year as a business owner. I’ve…