How to Get More Clients from Your Website Using Lead Magnets by Krista Smith at HowCanThisBeEasy.com

How to Get More Clients From Your Website Using Lead Magnets (part 3)

By Krista Smith / November 24, 2022

Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website. If you’re tuning into this episode first, you’ll want to go back and listen to parts 1 and 2 so everything in this episode will make sense.…

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How to Use Email Marketing and Your Website to Get More Clients - Part 2 by Krista Smith, ActivateHerAwesome.com, How Can This Be Easy Podcast for women over 40

How to Use Email Marketing and Your Website to Get More Clients – Part 2

By Krista Smith / November 11, 2022

This is the second in a series of episodes dedicated to help you understand how your website works to send you more leads. If you want the first episode, please check it out here. If you’ve spent considerable time and resources building a website for your business, it’s important it’s effective in sending you qualified…

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How to Get More Leads From your Website with Krista Smith of ActivateHerAwesome.com

How to Get More Leads From Your Website

By Krista Smith / October 31, 2022

This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads. We all need more clients. When we spend thousands of dollars creating a website and when it doesn’t send us a consistent series of new inquiries, we can feel really disappointed. The…

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How to Plan a Successful Brand Photoshoot Especially How to Plan a Successful Brand Photoshoot When You’re Not Comfortable Having Your Photo Taken by Krista Smith at HowCanThisBeEasy.com

How to Plan a Successful Brand Photoshoot Especially When You’re Not Comfortable Having Your Photo Taken

By Krista Smith / October 24, 2022

If you’re a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is the need for stock photography subscriptions. Stock can be fine for a while, but it’s hard to make a visual…

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What is it like to Market an E-Commerce:Shopify Boutique with Sandra Drover on the How Can This Be Easy Podcast with Krista Smith

What is it like Marketing an E-Commerce/Shopify Boutique with Sandra Drover

By Krista Smith / October 12, 2022

Sandra is the owner and founder of Phit-Cetera – a local sustainable lifestyle-wear boutique. Tune in today and discover what she’s learned about marketing her e-commerce boutique. What it was like to open a brick and mortar clothing boutique during the pandemic The surprising a-ha she had after her first year in business What other…

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How to Increase your Sales Leveraging Social Proof

How to Increase Your Sales Leveraging Social Proof

By Krista Smith / September 19, 2022

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and…

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5 Things We Need to Normalize {The Entrepreneur Edition}

By Krista Smith / September 14, 2022

Last week I published a reel over on Instagram and I couldn’t believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I’ve been holding in my heart for a really long time. You see, I’m entering my 13th year as a business owner. I’ve…

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What Exactly is a Consultant with Michelle Massman on the How Can This Be Easy Podcast hosted by Krista Smith

What Exactly is a Consultant with Michelle Massman

By Krista Smith / September 6, 2022

In today’s episode, I’m talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year. Tune in today and you’ll discover: What’s the difference between coaching and consulting? Why the consulting model might be right for you How you can get your own on-demand Vice President Why hope CAN…

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How to Set Up All Your Client Relationships for Success on the How Can This Be Easy Podcast with Krista Smith

How to Set Up All Your Client Relationships for Success

By Krista Smith / August 30, 2022

Tune into today’s episode and discover how to prevent sticky situations with clients before they actually occur. Managing multiple clients at the same time takes systems, strategy, and policies. Today I’m giving you a glance into the successful and proven systems I’ve developed over the past 12 years of running my business. If you’re scrambling…

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How to Rewrite Your Next Chapter: A Candid Conversation with Kim Neeson on the How Can This Be Easy Podcast with Krista Smith

How to Rewrite Your Next Chapter: A Candid Conversation with Kim Neeson

By Krista Smith / August 30, 2022

In today’s episode I’m talking with entrepreneur Kim Neeson. She’s a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She’s not new to owning a business, having successfully sold her former court reporting business. Tune in and you’ll discover how she’s made the pivot to owning and running a digital…

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