What’s a Target Audience and Why Do I Need One?
Are you looking for clients or customers? Do you have offers that just aren’t selling? Are you wondering why no one is buying your solutions? I’d be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business. Tune…
Read MoreEverything You Need To Know About Protecting Your Online Business
Today, I’m excited to welcome Corinne Boudreau from OnlineLegalEssentials.ca to the podcast to talk about all things legal. Corinne is a Canadian lawyer who is my go to resource for helping you understand how to protect your website and the content that you publish on it. From how to protect your content from being stolen…
Read MoreInstagram vs. Reality: A Candid Look at the Truth Behind Running an Online Business
I’m pulling back the curtains on my own entrepreneurial journey and giving you a candid peek into the realities of my own business today. I’m also going to share with you some of the VERY common expectations women have about what it looks like to grow a business digitally. Spoiler alert: it might not be…
Read MoreHow to Get Comfortable on Camera (Even If You Are an Introvert)
You have an online business. BUT, you never feel confident or even comfortable sharing photos or, God forbid, video of yourself. The truth is that people are more likely to share and engage with video than any other form of content on social media. Getting on camera is one of the absolute best things you…
Read MoreHow to Have a Difficult Conversation with a Client
No matter who you are, you’ve definitely had a point in your business where you’ve had to address something you felt was better left avoided. Am I right? Addressing the issues that we have is part of being a business owner, AND it can be challenging to navigate intense situations with the grace that’s needed…
Read MoreHow to Ask for Feedback That Doesn’t Leave You Feeling Frustrated
Have you ever felt frustrated with the comments when you ask a question in a Facebook group? The issue that I see regularly online is that we ask our question but don’t get the answers we’re looking for. We’re left feeling misunderstood or worse, completely crushed, by the people who we thought understood where we’re…
Read MoreHow to Get More Clients From Your Website
Are you wondering why your website isn’t sending you clients or customers? In this episode, Krista helps you understand how websites work and how you can tweak three things on your already existing website to improve your bottom line. She introduces you to three things you can change today to get more inquiries from your…
Read MoreWhen is it Time to Get a Logo or Website for my Business?
Are you waiting for a logo or a website before you share your business with the world? In the first ever episode of the How Can This Be Easy Podcast, Krista is going on a deep dive into the truth behind when you really need a logo or a website for your online business. In…
Read MoreWelcome to the How Can This Be Easy Podcast
I’ve launched my podcast! I’m so excited I can hardly stand it. How can this be easy is my philosophy. It’s how I approach business — and life. When I announce in my FREE Facebook Community that I was launching a podcast this year, I couldn’t believe the response! I actually had forgotten how long…
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