Six Mistakes Women Make When Launching (and How to Avoid Them)

Six Mistakes Women Make When Launching (and How to Avoid Them) by Krista Smith on the How Can This Be Easy Podcast

If you’ve ever launched something online—or even thought about it—you know how exciting and intimidating it can be. Whether it’s a new Instagram account, a fresh offer, a digital course, a new income stream, or even a full-on business, launching is a big deal.

But here’s the catch: a lot of women unknowingly make mistakes that sabotage their success before they even start. If you’ve ever launched something that didn’t take off the way you hoped—or if you’re holding back because you’re unsure how to “do it right”—this episode is for you.

We’re diving into the six biggest mistakes women make when launching, why they happen, and, most importantly, how to avoid them so you can move forward with confidence.

What You’ll Learn in This Episode:

  1. Why waiting until you feel “ready” is holding you back
    • The truth about “feeling ready” and how to overcome fear disguised as productivity.
  2. How perfectionism can paralyze your progress
    • Why done is better than perfect and how to focus on what truly matters to your audience.
  3. The mistake of launching what you think people want (instead of what they’ll pay for)
    • Real talk about validating your idea and how to avoid launching to crickets.
  4. Why keeping your audience in the dark is a missed opportunity
    • How to build trust and excitement by taking your audience behind the scenes.
  5. The power of focusing on your warm audience
    • Strategies to engage your email subscribers, social media followers, and loyal supporters.
  6. Why waiting to have it all figured out can derail your progress
    • My personal story of pivoting and why starting messy is better than waiting for perfection.

Practical Tips You’ll Walk Away With:

  • How to start small with a beta version of your offer.
  • The importance of setting a launch date and sticking to it.
  • Breaking the overwhelming launch process into bite-sized, actionable steps.
  • How to engage your warm audience with email strategies, storytelling, and exclusive perks.
  • Ways to take your audience behind the scenes and build anticipation.
  • Mindset shifts to overcome fear of failure and self-doubt.

Resources and Links Mentioned:

Join my community of amazing women over 50 launching and scaling online businesses

Follow me on Instagram for more tips and strategies

Subscribe & Review

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About Krista Smith

I teach women over 40 how to get confident with the tech that will allow their businesses to thrive online. Ready to get started?

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