5 Messages You Need to Boost Your Sales & Grow Your Business by Krista Smith at HowCanThisBeEasy.com

5 Messages You Need to Boost Your Sales & Grow Your Business

By Krista Smith / March 22, 2021

Have you ever struggled with launching something new? Maybe you’ve launched a new service, a business, product, or a course and had disappointing sales? When this happens I’ve found that the disconnect between your new offer and lacklustre sales is more often than not, about one important missing element and not the actual offer itself.…

Read More
How to Deal With Negative Feedback and Not Feel Secretly Crushed on the How Can This Be Easy Podcast with Krista Smith

How to Deal With Negative Feedback and Not Feel Secretly Crushed

By Krista Smith / March 15, 2021

Have you ever worked with a seemingly ideal client and, out of the blue, received TERRIBLE feedback? The kind that feels like a sucker punch, right in the gut? When you run your own business it’s not a case of ‘if’ this ever happens to you, rather it’s a case of ‘when’. Today I want…

Read More
10 Ways Women Over 40 Can Use Social Media to Grow Their Business on the How Can This Be Easy Podcast with Krista Smith

10 Ways Women Over 40 Can Use Social Media to Grow Their Business

By Krista Smith / March 9, 2021

If you’re using social media for business, you know it’s more than just a platform for your cutest fur baby antics and funny memes. It’s a powerful tool for building your brand and cultivating an audience online. But to reap the rewards, you don’t just need an audience: you need engagement. AND, engagement only has…

Read More
How to Pivot Your Business (Even in the Pandemic) with Guest Rebecca Bly on the How Can This Be Easy Podcast with Krista Smith

How to Pivot Your Business (Even in the Pandemic) with Guest Rebecca Bly

By Krista Smith / March 2, 2021

This week I’m joined by Rebecca Bly to talk about how she pivoted during the pandemic with her business. Rebecca is one of the incredible women in my group program Her Launch Lab. Listen in and you’ll discover: How she created a new business model How she scaled her business beyond 1:1 The exact tools…

Read More
What's a Target Audience and Why Do I Need One? on the How Can This Be Easy Podcast with Krista Smith

What’s a Target Audience and Why Do I Need One?

By Krista Smith / February 23, 2021

Are you looking for clients or customers? Do you have offers that just aren’t selling? Are you wondering why no one is buying your solutions? I’d be willing to bet that you need an audience adjustment. Understanding the persona of the people who will buy from you is KEY is growing in your business. Tune…

Read More
Everything You need to know about protecting your online business with Canadian Lawyer Corinne Boudreau on the How Can This Be Easy Podcast with Krista Smith

Everything You Need To Know About Protecting Your Online Business

By Krista Smith / February 15, 2021

Today, I’m excited to welcome Corinne Boudreau from OnlineLegalEssentials.ca to the podcast to talk about all things legal. Corinne is a Canadian lawyer who is my go to resource for helping you understand how to protect your website and the content that you publish on it. From how to protect your content from being stolen…

Read More
Instagram vs. Reality - A Candid Look at the Truth Behind Running an Online Business on the How Can This Be Easy Podcast by Krista Smith

Instagram vs. Reality: A Candid Look at the Truth Behind Running an Online Business

By Krista Smith / February 9, 2021

I’m pulling back the curtains on my own entrepreneurial journey and giving you a candid peek into the realities of my own business today. I’m also going to share with you some of the VERY common expectations women have about what it looks like to grow a business digitally. Spoiler alert: it might not be…

Read More
How to Get Comfortable on Camera Even If You're An Introvert on The How Can This Be Easy Podcast With Krista Smith

How to Get Comfortable on Camera (Even If You Are an Introvert)

By Krista Smith / February 2, 2021

You have an online business. BUT, you never feel confident or even comfortable sharing photos or, God forbid, video of yourself. The truth is that people are more likely to share and engage with video than any other form of content on social media. Getting on camera is one of the absolute best things you…

Read More
How to Have a Difficult Conversation with a Client on The How Can This Be Easy Podcast with Krista Smith

How to Have a Difficult Conversation with a Client

By Krista Smith / January 26, 2021

No matter who you are, you’ve definitely had a point in your business where you’ve had to address something you felt was better left avoided. Am I right? Addressing the issues that we have is part of being a business owner, AND it can be challenging to navigate intense situations with the grace that’s needed…

Read More
How to Ask for (and Receive) Feedback That Doesn't Leave You Feeling Frustrated, episdode 3 of the How Can This Be Easy Podcast with Krista Smith

How to Ask for Feedback That Doesn’t Leave You Feeling Frustrated

By Krista Smith / January 19, 2021

Have you ever felt frustrated with the comments when you ask a question in a Facebook group? The issue that I see regularly online is that we ask our question but don’t get the answers we’re looking for. We’re left feeling misunderstood or worse, completely crushed, by the people who we thought understood where we’re…

Read More