9 Reasons Websites Cost More Than You Expect on the How Can This Be Easy Podcast with Krista Smith

9 Reasons Websites Cost More Than You Expect

By Krista Smith / May 25, 2021

Regardless of what kind of business you have, in today’s world, having a website is more than necessary. I meet MANY women who come to me feeling frustrated that their website isn’t doing what they need it to do. They are often surprised by the costs involved to re-work what they have and launch a…

Read More
5 Reasons Why Your Offers Aren't Selling (and How to Fix Them) on the How Can This Be Easy Podcast with Krista Smith

5 Reasons Why Your Offers Aren’t Selling (and How to Fix Them)

By Krista Smith / May 19, 2021

I created what I believe is THE answer my clients need and no one is buying it. Uggggh. Have you ever wondered why your audience aren’t buying your offers? You’ve done the work. You know the problem. You developed a solution. But after sharing it, not enough people are saying yes. I’ve been in this…

Read More
Seven Myths That May Actually Be Preventing You From Getting New Clients on the How Can This Be Easy Podcast with Krista Smith

Seven Myths That May Actually Be Preventing You From Getting New Clients

By Krista Smith / May 4, 2021

Are you longing to be booked out for months with more clients than you can serve? Are you done with aimlessly trying to connect with strangers online? I have some good news for you. It’s totally possible to find clients online. Let’s talk about how. …. In today’s episode, I’m sharing: the 7 myths that…

Read More
How to Create a Newsletter Your Subscribers Will Love on the How Can This Be Easy Podcast with Krista Smith

How to Create a Newsletter Your Subscribers Will Love (A Guide for Women Over 40)

By Krista Smith / April 27, 2021

Have you been staring at your screen forever and you still have no idea what to send your email subscribers? Out of email newsletters ideas? I’ve got you covered. If you’ve started to build a list the next logical step is to introduce an email strategy that will nurture your new leads. I’m building on…

Read More
Why Email Marketing is Something You Can't Ignore on the How Can This Be Easy Podcast with Krista Smith

Why Email Marketing is Something You Can’t Ignore

By Krista Smith / April 12, 2021

We hear it all the time — you need to be list building! But WHY? Today I’m breaking down what email marketing it, why it’s something you can’t ignore, and how it can help you grow your business even when you’re asleep. .. .. You’ll discover: Why it’s MORE important than your number of followers…

Read More
What to Include in a Client Welcome Kit by Krista Smith at HowCanThisBeEasy.om

What to Include in a Client Welcome Kit

By Krista Smith / April 6, 2021

When a new client hires you, what happens? When I first started my business, I didn’t even have a contract in place. I certainly had no processes in place to welcome new clients.  Do you send dozens of emails back-and-forth trying to figure out scheduling and project timelines? How do you handle payments and manage…

Read More
How and When to Outsource to a Virtual Assistant on the How Can This Be Easy Podcast by Krista Smith

How and When to Outsource to a Virtual Assistant

By Krista Smith / March 30, 2021

Are you struggling to stay on top of the ALL THE THINGS? Are you frustrated your to-do list is so long? Maybe you’re overwhelmed trying to figure out the tech stack you need to execute your next big idea. Today we are talking about how and when to outsource. …….. In today’s episode, you’ll discover: the…

Read More
5 Messages You Need to Boost Your Sales & Grow Your Business by Krista Smith at HowCanThisBeEasy.com

5 Messages You Need to Boost Your Sales & Grow Your Business

By Krista Smith / March 22, 2021

Have you ever struggled with launching something new? Maybe you’ve launched a new service, a business, product, or a course and had disappointing sales? When this happens I’ve found that the disconnect between your new offer and lacklustre sales is more often than not, about one important missing element and not the actual offer itself.…

Read More
How to Deal With Negative Feedback and Not Feel Secretly Crushed on the How Can This Be Easy Podcast with Krista Smith

How to Deal With Negative Feedback and Not Feel Secretly Crushed

By Krista Smith / March 15, 2021

Have you ever worked with a seemingly ideal client and, out of the blue, received TERRIBLE feedback? The kind that feels like a sucker punch, right in the gut? When you run your own business it’s not a case of ‘if’ this ever happens to you, rather it’s a case of ‘when’. Today I want…

Read More
10 Ways Women Over 40 Can Use Social Media to Grow Their Business on the How Can This Be Easy Podcast with Krista Smith

10 Ways Women Over 40 Can Use Social Media to Grow Their Business

By Krista Smith / March 9, 2021

If you’re using social media for business, you know it’s more than just a platform for your cutest fur baby antics and funny memes. It’s a powerful tool for building your brand and cultivating an audience online. But to reap the rewards, you don’t just need an audience: you need engagement. AND, engagement only has…

Read More