What is it like to Market an E-Commerce:Shopify Boutique with Sandra Drover on the How Can This Be Easy Podcast with Krista Smith

What is it like Marketing an E-Commerce/Shopify Boutique with Sandra Drover

By Krista Smith / October 12, 2022

Sandra is the owner and founder of Phit-Cetera – a local sustainable lifestyle-wear boutique. Tune in today and discover what she’s learned about marketing her e-commerce boutique. What it was like to open a brick and mortar clothing boutique during the pandemic The surprising a-ha she had after her first year in business What other…

Read More
How to Increase your Sales Leveraging Social Proof

How to Increase Your Sales Leveraging Social Proof

By Krista Smith / September 19, 2022

I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and…

Read More

5 Things We Need to Normalize {The Entrepreneur Edition}

By Krista Smith / September 14, 2022

Last week I published a reel over on Instagram and I couldn’t believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I’ve been holding in my heart for a really long time. You see, I’m entering my 13th year as a business owner. I’ve…

Read More
What Exactly is a Consultant with Michelle Massman on the How Can This Be Easy Podcast hosted by Krista Smith

What Exactly is a Consultant with Michelle Massman

By Krista Smith / September 6, 2022

In today’s episode, I’m talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year. Tune in today and you’ll discover: What’s the difference between coaching and consulting? Why the consulting model might be right for you How you can get your own on-demand Vice President Why hope CAN…

Read More
How to Set Up All Your Client Relationships for Success on the How Can This Be Easy Podcast with Krista Smith

How to Set Up All Your Client Relationships for Success

By Krista Smith / August 30, 2022

Tune into today’s episode and discover how to prevent sticky situations with clients before they actually occur. Managing multiple clients at the same time takes systems, strategy, and policies. Today I’m giving you a glance into the successful and proven systems I’ve developed over the past 12 years of running my business. If you’re scrambling…

Read More
How to Rewrite Your Next Chapter: A Candid Conversation with Kim Neeson on the How Can This Be Easy Podcast with Krista Smith

How to Rewrite Your Next Chapter: A Candid Conversation with Kim Neeson

By Krista Smith / August 30, 2022

In today’s episode I’m talking with entrepreneur Kim Neeson. She’s a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She’s not new to owning a business, having successfully sold her former court reporting business. Tune in and you’ll discover how she’s made the pivot to owning and running a digital…

Read More
Everything You Need to Know About Botox + Fillers with Paula Miller on the How Can This Be Easy Podcast with Krista Smith

Everything You Need to Know About Botox + Fillers with Paula Miller

By Krista Smith / August 30, 2022

In today’s episode I’m talking with Cosmetic Nurse Injector Paula Miller of Embellish Medical. She’s got over 20 years of experience in the pharmaceutical/medical industry. Paula has worked as a Nurse in ENT, Oral Surgery, Plastic Surgery and Burn Unit. When you’re new to cosmetic injections, there’s a lot to know and Paula is passionate…

Read More
Everying You Need to Know About Brand Photography with Lauren Peachie (Confidence Series, episode 3) on the How Can This Be Easy Podcast with Krista Smith

Everything You Need to Know About Brand Photography with Lauren Peachie (Confidence Series, episode 3)

By Krista Smith / February 7, 2022

In this episode I’m joined by Lauren Peachie a Phoenix, Arizona based Brand Photographer who has created a partnership model for her business focused on making social media easier for her clients. She’s the third in my series on how to get more confident on camera. Tune in today and you’ll learn: How better photos…

Read More

Finding Your Confidence on Camera with Vicky Mina, part two

By Krista Smith / January 24, 2022

In this episode I”m joined by Vicky Mina, an award winning Make Up Artist who is the secret weapon of women across Nova Scotia. She’s the second in my series on how to get more confident on camera. Tune in today and you’ll learn: How Vicky uses makeup to uncover your confidence. The reasons why…

Read More
Finding Your Confidence on Camera Part One with Guest Kelly Valentine on the How Can This Be Easy Podcast with Krista Smith

Finding Your Confidence on Camera, Part One

By Krista Smith / December 9, 2021

Today is the first in a series of four episodes diving deep into confidence and the ambivalence women feel about sharing themselves on social media. Tune in and you’ll discover: The number one thing you can do to get more eyes on your services & products How your family and generation play a bigger role…

Read More